Sunday, November 17, 2019

Barbie Celebrates Her 60th Anniversary With A Special Singapore-style Exhibit

For her 60th Anniversary this year, Barbie® has collaborated with The Singapore Tourism Board (STB) for a special exhibit held at *SCAPE. The showcase was launched as part of the Street Superior Festival, an event that focuses on street culture and art.

For the Barbie Doll exhibit, 18 local creatives and design brands has been challenged to customise Barbie dolls inspired by Singapore culture, street art or other interesting ideas.

Barbie doll by Josiah Chua
The display of 60 specially customised dolls, includes two by fashion designer/ stylist Josiah Chua. For one of the Barbies, he paid tribute to Red Dot Island as a Garden City, by creating a gown made out of orchids and other flowers. He also used turmeric, roselle and butterfly pea flowers to dye the outfits for both of his Barbies.

Peranakan-inspired Barbie by Onlewo
Lifestyle brand Onlewo contributed three dolls in the exhibit, all of which were Peranakan-inspired outfits. One of them featured the familiar motifs of tiles that can be seen decorating old Peranakan shophouses.

Barbie loves chicken rice - by Dexter Tan

Other creations include a Barbie standing proudly in a quirky "chicken rice dress"!  This hilarious idea was by founder of Sole Superior, Dexter Tan.

Barbie by collector Jian Yang

There is also a brown paper dress Barbie by toy collector Jian Yang, whose Barbie doll collection of about 12,000 is one of the world's largest.

Since 1959, Barbie has show launched variations of the dolls in a wide range of professions and occupations, continually inspiring girls to reach for the stars. In this 60th Anniversary celebration, the brand's purpose syncs up nicely with STB's campaigns – Passion Made Possible and You Can Be Anything.

Watch the heartfelt narratives in this video as 3 girls shadow 3 talented women at work - Plain Vanilla Bakery founder Vanessa Kenchington, YeoMama Batik co-founder Desleen Yeo, and Singapore Zoo’s first female elephant keeper Nursyafiqah Mohamed Yusof:

What a wonderful way to empower girls (also remind women!) that it is possible to achieve your dreams, and explore the world wherever you are, in this adventure we call life.


When: Now till 30 November 2019
Opening hours: 10.30 AM – 10.30 PM
Where: #02-14 at *SCAPE 2 Orchard Link

Hashtags: #BarbieVisitsSingapore #PassionMadePossible #BarbieYouCanBeAnything
Photo Credit: Mattel Southeast Asia

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