Remember the time, one of our major pop culture event was called STGCC or Singapore Toy, Game and Comic Convention? And then, somehow, after a couple of years, both the “T” and the “G” segments became more and more non-existent? Even after the show was renamed, the gaming aspect came to almost zilch except for table top games. And last year, Hot Toys - who was usually a major exhibitor - did not even have a booth there.
This provided a lucrative opportunity for someone else to fill the niche regarding designer toys in the local scene. Enter POP MART, a leading China toy company that champions for collectible designer toys, coupled with their innovative marketing strategy. They have taken advantage of the popularity of the blind box culture amongst the younger crowd, and have sunk their roots in Red Dot Island with a flagship store at Funan mall, plus a few other shops spread around the island.
To expand their reach to pop-culture enthusiasts and toy collectors even further, POP MART Singapore has launched its inaugural POP TOY SHOW - the company's first festival held outside of China. POP TOY SHOW opens its doors this weekend from 8 to 10 September 2023 at Sands Expo & Convention Centre.
