Sunday, August 27, 2017

Ta-dah!! Red Dot Diva Unveils a New Brand Identity!


Red Dot Diva is thrilled to announce the launch of her new brand identity, with a new logo and blog banner!

The Red Dot Diva (RDD) blog began in July 2010 when pop-culture blogs were still relatively uncommon in Red Dot Island. Pop-culture news mainly flowed downstream from press agencies in the USA to the handful of printed newspapers and magazines here. This was prior to the recent boom of blockbuster superhero movies, and many of these media publications did not cover geeky comic book related news and personalities, like comic conventions, Free Comic Book Day, reviews of scifi/ fantasy shows, local/ regional comic book artists as well as cosplay personalities. It was uncommon to find such topics reported and discussed within the local context; it was even rarer when made from a female geek's perspective.

RDD aimed to fill that space, and in time, the blog has also expanded to cover entertainment and lifestyle related events, including local theatre, concerts, computer games and arts events.

The new branding, designed by illustrator Jessica Emmett, embodies the Red Dot Diva personality, and reflects a more vibrant and still eclectic approach to reporting on pop-culture and lifestyle. RDD also deepens its commitment to build awareness to local talent and events, and aims to provide a platform for thoughtful discussions in the pop-culture scene in a diva-tastically positive way.

Do flex your biceps in celebration, and RDD looks forward to your support for many more years to come!


To celebrate the Red Dot Diva's re-branding exercise, you can join a special online contest!

To join the contest, simply:
1. Follow Red Dot Diva on Twitter and/ or Facebook
2. Share the contest post on your timeline. Please ensure the post is public.
3. Take a pic of yourself in your very own Diva Superhero pose. Tweet and tag @reddotdiva, post in Instagram and tag @reddotdiva, or post this photo below in the comments section of this Facebook post. Be as creative as possible!
4. Open to Singapore residents only, of age 16 and above. Entries to be submitted by Wednesday, 30 August 2017, 9 PM Singapore Time.
5. Two winners will be selected by Saturday, 2 September 2017, and notified via Twitter or Facebook Message/ Comments section. There will be a Grand Prize winner and a Consolation Prize winner. (See photos below for the prizes to be won).
6. Winners must be willing to email Red Dot Diva with more information (e.g. mobile number) to facilitate prize collection. Prize collection will be at Shaw Centre during working hours from 4 September 2017, Monday to 6 September 2017, Wednesday.
7. Red Dot Diva reserve the right to make changes to the contest terms and conditions, as well as replace or change prizes at any time without prior notice.


The Grand Prize Winner will get a pair of All-Access 1-Day pass to the Singapore Toy, Games and Comics Convention 2017. The event is held on 9-10 September 2017, at the Sands Convention Centre (Marina Bay Sands), Halls D/ E/ F.

The other prizes that the winner will receive are:

- Giant poster of "Star Wars: Rogue One"
- Disney "Moana" cap
- Signed copy of "Snarl" comic, written by Kelly Bender
- FCBD Comics - "Witchblade", "Civil War II", "Serenity", "Avengers"
- a pair of "Kaz" design socks, made by Freshly Pressed
- various postcards and a Playstation wall sticker


- A manga colouring book
- MTV notebook
- Phone stand from TGS (Taiwan Game Show)
- FCBD Comics - "Judge Dredd", "Spider-Man", "The Steam Engines of Oz", "Street Fighter", "Spider Island", "Winter World"
- various postcards


Red Dot Diva wants to give a BIG THANK YOU to the wonderful Jessica Emmett for visualizing and designing the new brand identity.

Jessica Emmett will be at STGCC 2017's artist alley, and an article on her will be featured exclusively on RDD very soon. Do look out for it!

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