The Inaugural Singapore Media Festival - A Celebration of Asian Film and TV

After a two-year hiatus, the Singapore International Film Festival (SGIFF) returns this year with a showcase of a total of 147 films from 50 countries.

SGIFF's comeback heralds a glorious celebration of cinema, together with three other industry-related film and TV events, namely the Asian Television Forum (ATF), Screen Singapore and Asian TV Awards (ATA).

All four events will be held at Marina Bay Sands Convention Centre in December 2014, under the umbrella of Singapore Media Festival, the first of its kind hosted by the Media Development Authority of Singapore (MDA).

At Screen Singapore's Premiere of "The Devil Inside Me"

Director Zhang Qi and actress Anya

Red Dot Diva found it a little strange that the opening movie for the inaugural Screen Singapore turned out to be a spooky horror-thriller entitled "The Devil Inside Me".

Are the organizers trying to scare more people into attending next year's event? ;)

The premiere for the movie was held at GV Vivocity, a cineplex nestled within a very crowded shopping mall. The setting itself detracts much from the glamourous aura of celebrity-spotting. But that didn't stop some very excited fans from staking out their places at the cineplex several hours before the celebrities made their appearances.

Because, after all, how often does one get to see Zhang Ziyi in the flesh???

Zhang Ziyi To Be At Screen Singapore 2011

She's as famous as the gossip and scandals that plague her. And she's coming to add more glitz to Screen Singapore this coming weekend!

Her name? Zhang Ziyi, of course.

The Chinese actress is well-known internationally for her breakout role in "Crouching Tiger, Hidden Dragon" and has worked with many famous Asian directors like Ang Lee, Zhang Yimou and Wong Kar-Wai. Zhang has also acted in the Hollywood-produced movies "Memoirs of a Geisha" and "Rush Hour 2".

Last year, Zhang Ziyi had to deal with a scandal concerning her donation funds for the 2008 Sichuan earthquake victims. Due to that incident, Red Dot Diva overheard that the Screen Singapore organizers started to receive quite a few strong hate mails when Singapore-based China fans learnt of her impending visit to here!

But then, what's a star without some good old controversy, right?