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| Matt Bomer accepting the challenge |
The ALS Association found themselves caught by surprise when a stunt on social media called the Ice Bucket Challenge helped generate about USD 4 million so far for the organization this summer!
In the challenge, one is to dump a bucket or buckets of ice on oneself, post and tag oneself on social media doing it and then nominate others to take up the challenge too! The nominated person has to do the challenge within 24 hours or donate to the ALS Association. Red Dot Diva would think that most actually do both, although the donation may not have been mentioned.
Complete with the hashtag #IceBucketChallenge, from the ordinary person on the street to the sportsmen, entrepreneurs and politicians, and to the famous celebrities, many have come on board with this fun activity to help bring more information of the disease, called amyotrophic lateral sclerosis (ALS) or Lou Gehrig’s Disease, into the limelight and with it, the necessary financial support.

