Ever since the Covid-19 pandemic struck, it has been awhile since a major entertainment-related convention is taking place in Red Dot Island. So, it is a wonderful feeling to have colour and excitement back in town with gamescom asia's first Asian version from 14 to 17 October 2021.
“We’re excited to finally launch the gamescom brand to the Asian market with gamescom asia 2021. We could have waited for 2022 to kick things off but the industry was craving for a place for interaction this year, and we wanted to provide gamers a glimpse of what the region had in store for them in the near future,” says Mathias Kuepper, Managing Director of Koelnmesse Singapore, the organisers of gamescom asia.
“For those who can make it to Suntec on 14-15 October for the event in Singapore, we are creating an extremely safe environment for in-person business interaction. All attendees will go through a non-invasive and highly accurate test before entering the event, which is a first for any event in Singapore. gamescom asia is proud to lead the way as a demo event and to help pave the path for other events to open in a safe manner in the very near future.”
The region's most anticipated gaming convention has a hybrid programme that consists of two zones - Trade and Entertainment. The Trade Zone has an in-person conference at Suntec Convention Centre from 14 to 16 October, with industry guests appearing live as well as online via the virtual platform Hubilo. There are segments called Games360, Mobile Gaming Summit, and UNconference featuring panels and technical dialogues featuring prominent industry guests from Riot Games, Microsoft Xbox Asia, Nintendo, Bandai Namco, Square Enix and more. The virtual conference on Hubilo also offers attendees networking opportunities and an exhibitor's area.
In addition, Mr. Alvin Tan, Minister of State, Ministry of Culture, Community and Youth & Ministry of Trade and Industry, will be gracing the event and giving an opening address at the Mobile Gaming Summit on 15 October 2021.
As NFTs are all the rage these days, a range of limited digital collectibles will be released to commemorate gamescon asia's first edition. This is done in collaboration with Epik, a company which produces the world's premium digital items.
Following that on the weekend (16 - 17 October), the virtual Entertainment Zone will be where the real excitement happens for gaming fans. A 1-hour live show called PRIMETIME, hosted by Victoria Cheng (aka ChubbyNinja) will kick off the Entertainment Zone line-up. Scheduled within the Entertainment Zone are special announcements, launches, and trailers of new games as well as sessions hosted by brands like AMD, TikTok, Electronic Arts, Hooded Horse Inc, and Lentera Nusantara. Blocks of time are also allocated for e-sports, so you can watch gamers pitch their skills during the Counter Strike-Global Offensive CS:GO Tournament.
To close the exhilirating weekend, the inaugural Asia Games Awards will be held to celebrate Asia's best of games, events, esports and more. The awards is co-organised by Singapore Games Association and gamescon asia.
The Entertainment Zone is where Red Dot Diva intends to plonk herself during gamescon asia. She is particularly interested in the Singapore Pavilion Showcase presented by Singapore Games Association, and find out more about local gaming studios like Cargo Studio, Leoful, and Ysbryd Games. To find out more about the Entertainment Zone programme, click this link!
You can watch the Entertainment Zone programme totally free-of-charge at gamescom asia’s very own live site, or on YouTube, TikTok, Facebook, Discord and Twitch. So many options for you to choose! And if you happen to miss one of the studio segments, you can replay the programmes on-demand via gamescon asia's 2021 VAULT, which will be available even after the convention ends.
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