Curious about how the Museum of Ice Cream (MOIC) will look like when it opens at Dempsey in August 2021? Here's your chance!
The attraction has set up a pop-up retail showcase at Design Orchard from 30 April to 27 May 2021, 10:30 AM to 8 PM daily, and admission is free!
The pink California oasis theme of the pop-up space is a sneak peek of one of the 14 installations in the museum. A pretty pink beach hut and rows of similarly coloured ‘palm trees’ offer a few moments of candy coloured dreams, and an opportunity for selfie lovers. (Hint: there is also a mini surprise if you peek into the window of the beach hut. Go check it out for yourself!)
A small range of MOIC-themed merchandise that include unicorn plushies, bubblegum-hued notebooks, and merlion ice cream cone pins, can be purchased there. There are also limited edition collaborations with other designers or companies, like the Kydra activewear and the fruity pink beer infused with raspberry and pink guava concocted by local craft brewer Brewlander.
Red Dot Diva thinks that the most practical merchandise is the MOIC branded tote bag. At first glance, the design seems simple, but when you peek inside, there is a cute ice cream sprinkle motif within. The bag can be used both ways, with the ice cream sprinkles on the outside. However, the tote is rather pricey and will cost you SGD 30, but it is almost like buy one bag get one free.
But let's get to the main reason for checking out a pop-up MOIC - the ice cream!
In collaboration with The Ice Cream & Cookie Co, three locally-inspired ice cream flavours are available at the retail showcase - the lilac-coloured Taro Milk Tea, the Malty Boba that fuses Horlicks and BBT, and the pink Lychee Bandung. Each small tub costs SGD 6. The friendly perky #TeamMOIC guides at the ice cream booth are a sweet bonus!
Red Dot Diva decided on the Lychee Bandung ice cream, because bandung is one of her favourite flavours. To enjoy your novelty ice cream, head up to the L3 rooftop, which has also been transformed into a pink California beach. Either hang out at balcony to enjoy the view of the Grange x Orchard Road junction, or grab a seat and immerse yourself amongst the many pink ‘palm trees’. It doesn't take that much to pretend you are in an oasis. The weather here is already scorching hot these days!
Oh, but what about the Lychee Bandung ice cream, you ask? It was light in taste, with a clear hint of tangy lychee and a dash of raspberry together with the typical rose notes of bandung. Red Dot Diva thought the bandung flavoured ice-cream by McDonald's had a stronger authentic taste, but the MOIC x The Ice Cream & Cookie Co fusion was a refreshing relief in sweltering weather.
Judging by the pop-up retail space, MOIC looks like it is going to be a fun, cheerful venue to spend a couple of hours in. Instagram lovers is totally going to go pink with joy at the experiential attraction.
If you missed out on the advance reservations for the preview in August, the museum has opened up more spots for September dates. Don't miss out again this time round!
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