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| Matt Bomer accepting the challenge |
The ALS Association found themselves caught by surprise when a stunt on social media called the Ice Bucket Challenge helped generate about USD 4 million so far for the organization this summer!
In the challenge, one is to dump a bucket or buckets of ice on oneself, post and tag oneself on social media doing it and then nominate others to take up the challenge too! The nominated person has to do the challenge within 24 hours or donate to the ALS Association. Red Dot Diva would think that most actually do both, although the donation may not have been mentioned.
Complete with the hashtag #IceBucketChallenge, from the ordinary person on the street to the sportsmen, entrepreneurs and politicians, and to the famous celebrities, many have come on board with this fun activity to help bring more information of the disease, called amyotrophic lateral sclerosis (ALS) or Lou Gehrig’s Disease, into the limelight and with it, the necessary financial support.
Cynics may say that this stunt may only generate short-term interest from the population, but since it has helped brought in more than 3x the donations and more than 70,000 new donors to the ALS Association, Red Dot Diva thinks that such eye-catching campaigns can do good work.
The ALS Associations has a press release on the Ice Bucket Challenge right here!
Besides, Red Dot Diva could not help but notice that there are many biceps to admire while a list of who's who of celebrities and personalities have answered to the #IceBucketChallenge!
Check these out! And note who they nominate to do the challenge to!
Matt Bomer and his cute boys!
Robert Downey Jr:
Stephen Amell:
Oprah Winfrey:
Jimmy Fallon together with Rob Riggle, Horatio Sanz, Steve Higgins, The Roots:
Tom Hiddleston
Mark Zuckerberg, of Facebook.
Post by Mark Zuckerberg.
Bill Gates, who designed the nerdiest contraption for the challenge too!
Justin Timberlake:
Adam Levine, Blake Shelton, and Carson Daly:
Tim Cook of Apple:
Chloe Moretz goes Kick-Ass with the challenge:
Emmy Rossum:
Mark Salling - those are some awesome biceps there:
Nathan Fillion
Love it or hate it, Red Dot Diva thinks that this visual stunt is such a piece of viral marketing genius. Red Dot Island Ice Bucket Challenge style for charity, any one? After all, its hot and humid summer-like weather all year round here!
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